Digital Media Manager

Senior Manager, Digital Media- Affiliate Partnerships

As a Sr. Manager of Content & Influencer Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop. You'll work closely with leads across Marketing, Retail and Operations, Product, and Engineering to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations. You will need to be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills. This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what's possible across today's rapidly evolving content and social commerce landscape.

What You'll Do

As part of a growing team, you will help cultivate new and existing relationships with content-first brands, organizations, platforms, and strategic partners with a focus on affiliate-based relationships
Hunt for innovative partners and influencer platforms, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations
Build industry-leading channel strategies, platform capabilities, and measurement approaches that quantify the value of content & influencer activity
Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward. Includes socializing efforts with executive partners and leadership

Responsibilities

Drive content partnerships, influencer affiliates, & branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth
Form new relationships with influencer commerce platforms, and deepen existing partnerships
Grow strategic content and commerce partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up and coming brands, to experiential marketing and popup shops that showcase Walmart's value proposition beyond product.
Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.
Help create a pipeline of new ideas and methods of marketing including "test and learn" plans and analyze relative ROI possibilities
Coordinate with key stakeholders across external and internal teams to get projects across the finish line
Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business. Includes P/L management of content & influencer affiliate programs.
Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.

Qualifications

Minimum 6-8+ years of work experience in a related area (e.g. Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing)
Performance mindset with experience optimizing based on conversion-based KPIs
Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce
Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
Gravitas to advocate, influence, and gain buy in both internally and externally
Effective communication skills you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a "make things happen" attitude)
Highly organized and detail-oriented
Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights

About the Content, Influencer, & Commerce Team

We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in content and social commercean area that is fundamentally transforming the way people discover and shopthrough efforts in content activations, livestreaming, shoppable tools and partnerships, and social platforms like Walmart Creator. Our ultimate goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.

Minimum Qualifications

Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field

Preferred Qualifications

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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