Director of Marketing Analytics

A company is looking for a Director, Marketing Analytics to lead Offline and Brand measurement on their Marketing Science team. Key Responsibilities Own the measurement strategy for various offline and brand marketing channels Design and execute incrementality tests to establish causal impact and validate Marketing Mix Model outputs Translate measurement results into actionable budget allocation recommendations for offline and brand investments Required Qualifications 8+ years of experience in marketing analytics, specifically with offline and brand channels Deep experience in Marketing Mix Modeling for offline and brand spend Proven incrementality testing experience for offline channels Strong SQL and data modeling skills Proficiency in Python for analytical work