Klaviyo Email & SMS Revenue Growth Specialist

Klaviyo Email & SMS Revenue Growth Specialist

DANIELLA SHEVEL | Freelance / Monthly Retainer | Immediate Start

About Us

DANIELLA SHEVEL is a premium women's footwear brand combining sculptural design with exceptional comfort. We're a small, ambitious team looking for a highly motivated, results-driven Klaviyo expert to help us maximize revenue from our existing email and SMS programs.

We already have a robust Klaviyo infrastructure in place, including automated flows, regular campaigns, customer segmentation, and SMS.

We're not looking for someone to simply send emails. We're looking for someone who can analyze performance, identify revenue opportunities, and implement changes that deliver measurable results.

The Role

We're seeking an experienced Email & SMS Retention Marketing Specialist to manage and optimize our Klaviyo account on an ongoing monthly basis.

The primary focus will be on performance analysis, revenue growth, flow optimization, campaign execution, and hands-on implementation.

Our internal team can support creative direction, copy, and design, with email creative typically developed in Figma before being built in Klaviyo.

We need someone who can take ownership of the account, proactively identify opportunities, and execute strategies, build the campaigns in Klaviyo that drive measurable growth.

This is an opportunity for a commercially minded, hands-on specialist who is excited to make a meaningful impact on a growing independent luxury brand.

Key Responsibilities

1. Revenue Growth & Performance Analysis

Conduct an initial audit of our existing Klaviyo account to identify untapped revenue opportunities.

Analyze campaign and flow performance to identify what's working, what's underperforming, and why.

Develop and implement a clear strategy to increase email and SMS revenue.

Track key performance metrics, including revenue, conversion rate, click-through rate, revenue per recipient, and customer retention.

Identify opportunities to improve performance through segmentation, personalization, testing, and automation.

Provide actionable monthly reporting with clear insights, recommendations, and completed optimizations.

We want someone who goes beyond reporting numbers and actively implements solutions.

2. Flow Optimization & Implementation

Audit and optimize existing automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, winback, and VIP journeys.

Identify opportunities for new flows and improvements to existing customer journeys.

Optimize timing, triggers, segmentation, messaging, and frequency.

Implement A/B testing and continuously refine flows based on results.

Maximize revenue from our existing subscriber base without relying solely on discounts.

Take ownership of building and implementing new flows and updates directly in Klaviyo.

3. Segmentation & Customer Retention

Develop sophisticated customer segments based on purchasing behavior, product interests, engagement, and customer lifetime value.

Identify opportunities to increase repeat purchases and improve retention.

Develop targeted strategies for first-time buyers, repeat customers, VIPs, and lapsed customers.

Optimize cross-selling and personalized product recommendations.

Identify opportunities to improve the customer lifecycle and increase revenue from our existing customer base.

4. Campaign & SMS Strategy, Build & Execution

Develop a data-driven monthly email and SMS campaign calendar focused on maximizing revenue and engagement.

Build, set up, QA, and schedule all email and SMS campaigns directly in Klaviyo.

Work with our internal creative team, who typically designs email creative in Figma first. You will be responsible for translating approved Figma designs into fully functional Klaviyo campaigns.

Ensure all campaigns are properly formatted, mobile-optimized, linked, tested, segmented, and scheduled.

Recommend campaign frequency, audience selection, promotional strategies, and optimal send times.

Optimize subject lines, preview text, CTAs, and campaign structure to improve click-through and conversion rates.

Implement A/B testing and use performance insights to continuously improve results.

Monitor deliverability, engagement, and list health.

Creative vs. Execution: Our internal team can support creative direction, copy, and design in Figma. We need someone who can take those assets, build and execute campaigns in Klaviyo, and, most importantly, analyze performance and proactively implement improvements that drive revenue.

What We're Looking For

Proven experience managing Klaviyo for premium fashion, luxury, or contemporary fashion e-commerce brands.

Footwear experience is strongly preferred, particularly with brands operating at a premium price point.

Demonstrated success in growing email revenue, improving automated flows, and increasing customer retention.

Strong analytical skills and the ability to turn data into actionable strategies.

Advanced knowledge of Klaviyo, including flows, segmentation, reporting, A/B testing, campaign building, and SMS.

Experience translating Figma email designs into Klaviyo campaigns.

A hands-on operator who can both develop strategy and execute it.

Experience working with smaller brands where budgets are lean and every dollar matters.

A self-starter who proactively identifies opportunities rather than waiting for instructions.

Strong organizational skills, attention to detail, and the ability to execute quickly.

We're looking for someone hungry to drive results, comfortable being accountable for performance, and genuinely excited about helping an independent brand grow.

What Success Looks Like

Our goal is to build on an already established program rather than start from scratch.

Success will be measured by

Increased revenue from email and SMS, with attention to incremental impact rather than attribution alone.

Improved automated flow performance and conversion rates.

Higher customer engagement and repeat purchase rates.

More effective segmentation and personalization.

Consistent testing, optimization, and implementation.

Efficient and accurate execution of email and SMS campaigns.

Clear reporting that demonstrates the commercial impact of the work.

We value initiative, speed of execution, and measurable progress over lengthy strategy presentations.

Engagement Details

Type: Freelance / Monthly Retainer

Start Date: Immediately

Creative Support: Our internal team can assist with creative direction, copy, and design in Figma. You will be responsible for building and executing campaigns in Klaviyo, as well as driving analysis, optimization, and revenue growth.

How to Apply

Please include the following in your application

Examples of premium fashion or footwear brands you've worked with, including their approximate price points.

Specific examples of how you've improved Klaviyo revenue, flow performance, or customer retention, including measurable results.

Your approach to optimizing an established Klaviyo account with existing flows and campaigns.

Your experience building campaigns in Klaviyo using Figma designs.

Your earliest availability to begin.

Please note: We're specifically seeking a hands-on performance specialist, not a creative agency focused primarily on email design and production.

We want someone who will treat our business like their own, spot opportunities before we do, and be genuinely invested in driving growth.