Social Media and Marketing Coordinator

Job Overview

We are seeking a dynamic and energetic Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. This role offers an exciting opportunity to craft compelling content, manage social media campaigns, and engage with our community to drive brand awareness and growth. The ideal candidate will be passionate about digital marketing, possess a keen eye for design, and thrive in a fast-paced environment. Join us to make a meaningful impact through innovative marketing strategies and creative storytelling!

Duties

Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
Create, curate, and schedule engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Manage social listening tools to monitor brand reputation, industry trends, and competitor activities, ensuring timely responses and insights.
Execute targeted advertising campaigns on Facebook Advertising and other digital channels to boost visibility and conversions.
Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and optimize marketing efforts.
Collaborate with the public relations team to craft press releases, manage relationship management initiatives, and enhance brand reputation.
Oversee social media management platforms such as Hootsuite or Buffer for scheduling posts, tracking engagement metrics, and maintaining consistent brand voice.
Conduct keyword research to enhance SEO strategies that improve organic search rankings and online visibility.
Support e-commerce initiatives by creating promotional content that drives online sales and enhances customer experience.
Edit videos for social media campaigns using video editing software to produce captivating visual stories that resonate with target audiences.

Requirements

Proven experience in social media marketing, digital marketing, or related fields with a strong portfolio of successful campaigns.
Proficiency in graphic design tools including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Familiarity with social listening tools like Brandwatch or Sprout Social for monitoring online conversations.
Experience managing social media management applications such as Hootsuite or Buffer for scheduling and analytics.
Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics.
Ability to create engaging content through photography, video editing, proofreading, and branding strategies.
Strong relationship management skills to collaborate effectively with cross-functional teams including PR, sales, and customer service.
Excellent communication skills with an eye for detail to ensure accurate proofreading and messaging consistency.
Understanding of e-commerce platforms and digital advertising channels including Facebook Advertising campaigns.
A proactive mindset with the ability to multitask in a fast-paced environment while maintaining high-quality work standards. Join us as a Social Media and Marketing Coordinator if you’re ready to energize our brand’s voice through innovative digital storytelling! Bring your creativity, strategic thinking, and passion for marketing to help us connect meaningfully with our community worldwide!

Job Type: Full-time

Pay: $22.48 - $27.07 per hour

Expected hours: 40 per week

Benefits

401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance