Digital Marketing Specialist (Web & SEO)

• *POSITION SUMMARY**

In this role, you will be responsible for executing and optimizing our online presence across multiple channels. The ideal candidate is a "full-stack" digital marketer who can pivot seamlessly between technical SEO audits, high-performance SEM campaigns, and managing our WordPress ecosystem. This is an exciting opportunity to wear many hats and make a measurable impact on brand awareness and customer engagement.

• *CORE RESPONSIBILITIES
• : Act as the primary administrator for our website. This includes publishing content, managing plugins, ensuring site health, and making front-end adjustments to improve UX and conversion rates.
• : Conduct keyword research and on-page/technical SEO audits. Implement strategies to improve organic rankings and track performance using tools like Google Search Console and Ahrefs/Semrush.
• : Plan, launch, and manage paid search (Google Ads) and display campaigns. Knowledge of bid management, A/B testing ad copy, and maintaining a healthy ROAS, vendor management.
• : Utilize the Google Suite (Analytics, Tag Manager, Looker Studio) and internal CRM to track KPIs. You must be able to turn complex data into actionable insights for the leadership team.
• : Assist in the coordination of email marketing and video media efforts to ensure a cohesive brand voice across all digital touchpoints.
• : Monitor and maintain brand consistency across all third-party directories, ensuring NAP (Name, Address, Phone Number) data is 100% accurate. Proactively manage online reviews and business listings (Google Business Profile, Bing Places, etc.) to drive local SEO and build consumer trust.
• : Manage and allocate monthly digital ad spends across various platforms, ensuring a low CPC (Cost Per Click) and high conversion volume. Continually audit campaign for optimized performance.
• *EXPERIENCE & EDUCATION REQUIREMENTS
• Bachelor’s or Associate’s degree in Marketing is preferred, along with 2+ years of experience in digital marketing or a combination of education and experience demonstrating a proven track record in the field.
• CMS Mastery: High proficiency in WordPress.
• Google Ecosystem: Expert-level knowledge of Google Ads, Google Analytics (GA4), Google Maps, Google Local Service Ads and Google Search Console.
• Search Marketing: Proven track record of managing both SEO (organic growth) and SEM (paid acquisition) simultaneously.
• Technical Aptitude: Familiarity with HTML/CSS is a plus; ability to troubleshoot tracking pixels and tags is required.
• Communication: Strong copywriting skills for ads and web content, with the ability to explain technical "marketing speak" to non-technical stakeholders.
• Team-player: Ability to lead and be part of our department and corporate team.
• Ability to edit and design graphic and video content.

CORE VALUES: AT TERRAFIRMA, OUR VALUES ARE IMPORTANT, WE DON’T JUST TALK ABOUT THEM, WE LIVE THEM. WE ARE LOOKING FOR PEOPLE WHO SHARE OUR VALUES OF FAMILY, INTEGRITY, RESILIENCE, AND MASTERY.

• *WHAT WE OFFER**

We are a family-oriented company and offer competitive pay and benefits to our employees.

Benefits include

• PTO + 7 paid holidays annually
• 401K
• Medical, Dental, Vision Plans
• Life Insurance
• AD&D Insurance
• ST & LT Disability

Pay: $50,000.00 - $60,000.00 per year

Work Location: In person