eCommerce Merchandising Manager

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in and worn out. We inspire our customers to live well with confidence and joy. As the eCommerce Merchandising Manager, you will drive the online retail strategy and optimize product assortment for our eCommerce platform.

You will be responsible for curating an engaging shopping experience and leveraging data-driven insights to enhance product visibility. This role requires a deep understanding of eCommerce platforms and merchandising best practices.

Key responsibilities include

• Mertchandising Strategy Development: Develop a comprehensive eCommerce merchandising strategy aligned with company objectives and market trends.
• Product Assortment Management: Curate and manage the online product assortment to ensure a diverse and compelling product offering.
• Content Management: Collaborate with creative teams to develop compelling product content and optimize product presentation.
• Search Engine Optimization (SEO): Implement SEO best practices to optimize product visibility and search rankings.
• Promotional Campaign Planning: Plan and execute promotional campaigns and seasonal promotions.
• Performance Analysis and Optimization: Utilize analytics tools to monitor eCommerce performance and identify opportunities for optimization.
• Cross-Functional Collaboration: Collaborate cross-functionally with marketing and sales teams.