Digital Marketing Instructor

Job Description

• Digital Marketing Instructor Role:

We're seeking a highly skilled Organic Digital Marketing Coach to join our team at SHE-com. As a Digital Marketing Instructor, you will be responsible for delivering 1:1 and group coaching sessions focused on organic content, UGC, and brand rep strategies for product-based businesses.

You will also appear on camera regularly across our social platforms and member training content, delivering tutorials, lives, and trends. Additionally, you will build out content modules, plug-and-play templates, brand rep programs, and creator hiring systems.

Key Responsibilities

• Deliver 1:1 and group coaching sessions focused on organic content, UGC, and brand rep strategies for product-based businesses
• Apear on camera regularly across our social platforms and member training content, delivering tutorials, lives, and trends
• Build out content modules, plug-and-play templates, brand rep programs, and creator hiring systems
• Help clients craft content calendars, leverage trends, and optimise their organic channels
• Develop and support members in building rep systems that drive traffic and sales
• Trend Monitoring: Keep a pulse on what's hot on TikTok, Instagram and Pinterest, and translate that into actionable insights for members
• Impact at Scale: Your expertise will directly influence hundreds of female-led brands, not just one at a time

Requirements

• E-commerce Experience: Minimum 3 years in organic content or social media marketing for product-based D2C brands
• Social Expertise: Deep understanding of Instagram and TikTok, with bonus points for Pinterest
• On-Camera Confidence: You're happy to be seen, heard, and lead the way on social with clarity and energy
• Teaching Ability: You can simplify complex strategies and help brand owners take real action
• Trend Obsessed: You stay ahead of what's working and bring fresh ideas into the community
• Mission Alignment: You care deeply about helping female founders feel empowered and supported