Director, Digital Marketing & Performance

About Scenic Group

From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the World’s First Discovery yacht, Scenic Eclipse. Emerald Cruises was formed in 2013 to offer a contemporary and inclusive cruise experience. Fast forward to 2025 and we have 10 Star-Ships sailing the rivers of Europe and Southeast Asia, and two ultra-luxury yachts that explore the most desirables coastlines and oceans.

Scenic Group located in Hollywood, FL is looking to hire a Director, Digital Marketing & Performance to join our team.

Why Choose Scenic?

Scenic Group is a leader in luxury small-ship river and ocean cruising operating internationally renowned brands Scenic Luxury Cruises & Tours and Emerald Cruises. For more than 30 years, the Scenic Group has been delivering outstanding vacation experiences to travelers who expect the best of everything. Our Hollywood-based sales and marketing operations proudly market river and ocean cruises to consumers and travel agents across the United States.

The Opportunity

Reporting to our Vice President of Marketing, the Director of Digital Marketing & Performance will be leading the digital marketing strategy, execution, and innovation with holistic oversight of paid media, web, CRM and customer marketing (email, loyalty) programs. This position is key leadership within the US Marketing team overseeing our largest media channel, digital media investments, and managing the digital media team, creative and marketing operations teams, external agencies, and vendors overseeing back-end digital operations. The person in this role must also bring innovation to digital media campaigns, prioritizing first-to-market and revenue-driving digital initiatives that are accountable and deliver on larger brand objectives.

POSITION RESPONSIBILITIES

Digital Media & Performance Marketing

Lead the strategy, execution, and optimization of all paid digital media campaigns across display, video, mobile, paid search, and paid social
Drive innovation and first-to-market initiatives that align with revenue goals and corporate objectives
Oversee the paid media agency relationship, co-creating strategies and ensuring flawless execution
Continuously identify, test, and validate new digital tools, vendors, and automation to advance marketing capabilities
Collaborate with analytics, IT, and global digital teams to ensure data consistency, tracking accuracy, and attribution integrity

Analytics, Reporting & Insights

Lead a data-driven marketing strategy through segmentation, audience targeting, and performance analysis
Partner with analysts to translate performance data into actionable insights
Develop and oversee reporting frameworks for KPIs, funnel metrics, and campaign performance
Conduct exploratory data analysis to uncover trends, optimize spend, and enhance ROI
Integrate and synthesize data from multiple sources (e.g., web analytics, CRM, social, email, booking systems)

Website, CRM & Lifecycle Marketing

Oversee website strategy, user experience optimization, and lead generation initiatives to drive bookings
Manage email marketing, customer journeys, and loyalty communications, ensuring segmentation and personalization strategies are effective
Collaborate with internal teams to enhance tracking for new site features and functionalities that impact marketing analytics

Cross-Functional Collaboration

Partner with commercial/revenue management to link marketing activity with business outcomes and forecasting
Liaise with sales, product, and global marketing teams to ensure integrated campaigns and messaging alignment
Act as a key liaison between project owners, internal creative teams, and external partners to ensure on-brand and on-time delivery

Design/Creative Project Management

Partner closely with the design, content, and brand teams to translate campaign objectives into compelling, high-performing creative assets across digital and traditional channels
Oversee the creative development process — from concept through final delivery — ensuring projects meet timelines, budgets, and performance goals
Collaborate with project managers to prioritize workloads, allocate resources, and track deliverables across multiple concurrent campaigns
Serve as the bridge between marketing strategy and creative execution, ensuring that insights and performance data inform future creative direction

Leadership & Operations

Build, mentor, and lead a growing digital marketing team, fostering skill development and performance excellence
Develop and manage marketing processes, workflows, and project tracking systems for scalability and efficiency
Lead operational reviews to standardize best practices and improve departmental output
Present insights and performance summaries at weekly executive and departmental meetings

EDUCATION

Bachelor's Degree in Business (Marketing, Economics, Finance), Information Technology, or any equivalent combination of relevant education and work experience.

EXPERIENCE

10 years of digital marketing experience with a focus on web, email, and digital media performance leading a high-performing team. Cruise industry experience, preferred.

KNOWLEDGE & SKILLS

Proven Leadership skills and managing digital teams
Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs.
Knowledge of the digital marketing and advertising landscape, the unique technical aspects of the medium, and their impact on the development and execution of media strategies.
Aptitude for problem-solving and strong critical thinking skills.
Proven success in a fast-paced environment. Works well under pressure, thriving under tight deadlines
Strong understanding of the digital paid media eco-system: experience using multi-touch attribution, audience management, and programmatic media buying across platforms
Ability to clearly communicate and present information to stakeholders at all levels of the business. Strong communication skills to persuade action. Skilled in interpreting complex data, eliciting the most important points, and summarizing with clarity
Expertise in building presentation decks and data visualization tools to present campaign results. Robust knowledge of Microsoft Excel, and Powerpoint
Must have experience in all aspects of Digital Media including Programmatic, Paid Search, Social Media, Mobile, Online Video, Biddable Media, etc
Experience managing paid and organic search campaigns using Google Analytics, Webmaster Tools, Google AdWords, and Bing Ads
Demonstrated experience with several of the following systems and/or platforms: Demand Side Platforms (DSPs) and Ad Servers:, DoubleClick, MediaMath, Google AdWords, DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify Marketing Automation: SFDC Marketing Cloud (ExactTarget), Pardot, Eloqua, Responsys, Marketo
Experience working with Acoustic/SilverPop/IBM Watson Email Automation
Technical knowledge to bridge the gap between UX designers, programmers and vendors
Budget management.

What we offer

Generous vacation and paid time off policy
Medical/dental/vision insurance
401k (match)
Dental insurance
Healthcare spending or reimbursement accounts such as HSAs or FSAs
Retirement benefits or accounts
Commuting/travel assistance
Employee discounts