Marketing & Sales Manager

ABOUT THE COMPANY: We’ve transformed the former English Inn into Rosemead House: a destination rooted in tradition yet surprisingly playful, and a nostalgic escape that's anything but ordinary. This is a living legacy inviting locals and travelers to experience Southern Vancouver Island’s best-kept secret. Each of our 28 guest rooms is rooted in history and refreshed for the modern traveler. With hand-picked furnishings, restored architectural details, and a welcoming sense of ease, these are spaces where you’ll be glad to linger. Soon to be complemented by 13 long-stay residential suites, the resort also includes Janevca, our award-winning restaurant and lounge, and Salt & Ivy, a luxuriously appointed spa opening fall 2025.

ABOUT THE ROLE: The Marketing Manager is a pivotal member of the leadership team, responsible for driving revenue growth across Rooms, Food & Beverage, Spa, and Events. This role blends strategic vision with hands-on execution to position Rosemead House as the premier luxury destination on Vancouver Island. The Marketing Manager will oversee all marketing initiatives, brand storytelling, and event activations, ensuring a consistent and compelling presence in the marketplace. By fostering a high-performance, revenue-focused culture, the Marketing Manager will maximize market share and elevate guest experiences to reflect the property’s exacting luxury standards.

RESPONSIBILITIES

• Design and implement an integrated marketing strategy to strengthen brand identity, market positioning, and guest engagement.
• Lead digital and traditional campaigns across website, SEO, social media, print, and email channels.
• Manage social media channels for Rosemead House, Janevca, and Salt & Ivy, creating engaging content and responding to online reviews across key platforms.
• Develop compelling storytelling, visual assets, and promotional content (including press releases and collateral) to highlight unique offerings and seasonal campaigns.
• Oversee PR agencies and media relationships to secure earned coverage and optimize paid placements.
• Build partnerships with influencers, travel bloggers, and luxury lifestyle brands to expand reach and attract new clientele.
• Collaborate with Reservations/Revenue teams to align promotions, packages, and pricing strategies for maximum occupancy and profitability.
• Develop guest loyalty programs and engagement initiatives to drive repeat business and increase lifetime value.
• Partner with influencers, travel bloggers, and luxury lifestyle brands to expand reach and attract new clientele.
• Partner with Front Office, Housekeeping, Spa, and Food & Beverage to deliver seamless group and VIP guest experiences.
• Ensure timely, professional communication of guest needs, upgrades, and special requests.
• Maintain strong interdepartmental communication so all teams are aligned on VIPs, events, and promotions.
• Support the leadership team in fostering a service culture consistent with luxury hospitality standards.
• Collaborate with the reservation & revenue manager to optimize pricing strategies, packages, and promotions to maximize occupancy and profitability.
• Develop loyalty programs and initiatives to drive repeat business and enhance guest lifetime value.
• Work with F&B, Salt & Ivy, and Revenue Management to create and enhance event and group/FIT packages.
• Compile, analyze, and share marketing performance reports with internal and external stakeholders.
• Contribute to leadership and departmental meetings; prepare and distribute meeting minutes as needed.
• Ensure efficient handling of calls, emails, inquiries, and reservations.
• Perform additional duties as assigned to support departmental and organizational goals.

QUALIFICATIONS

• 3–5 years of progressive experience in luxury hotel marketing management.
• Proven success in exceeding revenue targets through innovative campaigns and content creation.
• Expertise in leading integrated marketing campaigns (digital and print) and managing PR/media agency partnerships.
• Strong background in planning and executing high-profile, luxury events.
• Proactive sales professional with a dynamic, goal-oriented “hunter” mindset.

REQUIRED SKILLS

• Highly organized, detail-oriented, and results-driven, with the ability to prioritize and perform under pressure.
• Exceptional written and verbal communication, presentation, and storytelling skills.
• Proficiency with PMS/CRM systems (WebRezPro preferred), Microsoft Office Suite, and digital marketing tools.
• Creative thinker with a track record of developing innovative campaigns and unique guest experiences.
• Skilled collaborator with the ability to build strong client relationships and resolve issues with professionalism and discretion.

PREFERRED SKILLS

• University degree or college diploma in Hospitality, Business, or Marketing preferred.
• Ability to be on feet for extended periods, move throughout the property, and respond quickly to guest and team needs.

PAY RANGE AND COMPENSATION PACKAGE: $65,000-$70,000