Senior Director, Marketing Operations and Analytics

Senior Director, Marketing Operations and Analytics

At a company like Constant Contact, there's something rewarding about empowering people to pursue their dreams. The team helps business owners, entrepreneurs, non-profits, and individuals succeed by giving them tools to grow online.

The Senior Director of Marketing Operations and Analytics will drive the data-informed marketing strategy. They'll lead the team responsible for measuring marketing performance, optimizing the technology stack, and delivering insights that guide growth.

Leadership & Strategy

• Define the vision and roadmap for marketing analytics and operations in partnership with the CMO and senior leaders.
• Drive budgeting and ROI analysis by connecting marketing investment to revenue impact, recommending spend reallocations, and tracking CAC payback.
• Act as a strategic advisor to the marketing organization, using data-driven insights to guide campaign strategy, brand investment, and customer lifecycle management.

Advanced Analytics & Insights

• Develop sophisticated reporting dashboards and measurement models, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks.
• Transform complex data into actionable insights to drive business results.
• Optimize campaigns through marketing performance analysis across CRM, Brand, Product, and Paid channels.
• Develop compelling narratives for leadership through in-depth analysis of data using visualization tools.
• Build and maintain KPI reporting infrastructure, including dashboards that track performance across channels, funnel stages, and customer cohorts.

Marketing Operations & Technology

• Own the marketing technology stack, leading evaluation, implementation, and ongoing management of key platforms like CDPs, CRM, and automation tools.
• Architect and optimize the end-to-end lead management process, ensuring every MQL is captured, scored, routed, and actioned efficiently.
• Design and optimize campaign workflows, lead scoring models, and funnel tracking with clear SLAs.
• Drive continuous improvement by evaluating new tools and processes that unlock scale, automation, and deeper insights.

What You'll Bring

• 10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field.
• A Bachelor's or Master's degree in a quantitative field.
• Hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, LTV modeling, and customer segmentation.
• Proven ability to manage modern marketing tech stacks, including experience with CDPs, CRM platforms, and automation tools.
• Expert-level proficiency in SQL for data manipulation and extensive experience with visualization tools like Tableau or PowerBI.
• Exceptional communication skills, translating complex analytical findings into clear recommendations.
• A proactive mindset with strong ownership and the ability to thrive in a fast-paced environment.

Additional compensation factors include health and welfare benefits and paid leave.