Digital Marketing Coordinator

Job Description

The Digital Marketing Coordinator at Missouri Western is an imaginative leader who thrives in a team environment and delivers engaging digital content for every platform.

The ideal candidate is a collaborator who can handle a fast-paced environment and manage multiple projects at once.

Our Digital Marketing Coordinator should have an eye for clean design and knowledge of social media best practices and trends.

As a member of the Marketing and Communications team, the Digital Marketing Coordinator will play a crucial role in executing the University's marketing strategy and defending our brand.

The person in this role has the opportunity to make a lasting impact and join a team that works hard and has fun.

Utilizes digital resources to build and expand the university's brand by creating multimedia content for the university's website, social media, and marketing campaigns.

ESSENTIAL DUTIES

Assist in developing and implementing social media and digital advertising strategy Collaborate with key stakeholders to execute marketing and communications strategies Plan, create, manage, and repurpose content on all platforms Use target keywords to write search-engine optimized content Shoot photo and video content (events may be on and off campus at times).

Design and place assets for social media, web, digital and traditional advertising Monitor social media, respond to inquiries, and troubleshoot as necessary Maintain a content calendar Track and report analytics and metrics related to social media and digital advertising and use data for continuous improvement Train, mentor, and supervise marketing intern/student employees Perform other duties as assigned

Physical Demands

Light Work

Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects.

Required to use close vision and be able to focus.

Regularly required to talk and hear; frequently required to sit, stand, and bend at the knee and waist, and walk.

Must be able to have repetitive wrist, hand and/or finger movement to type and work on computer. Must have finger dexterity and hand-eye coordination to work on computer, telephone, and related office equipment. Regular attendance is a necessary and essential function.

Required Qualifications

Bachelor's degree in marketing, journalism, broadcasting, communications, graphic design, or related field Two years of experience in journalism, advertising, marketing, video production, or social media management Valid Driver's License Knowledge, Skills and Abilities Expertise in Adobe Creative Suite, Canva, and/or other graphic design software.

Experience using Google Workspace Experience with social media engagement strategies and best practices Basic technical knowledge of WordPress or other content management systems Graphic design, photography, and video skills Strong visual storyteller using multiple mediums Excellent written and verbal communication skills Professional, organized, and collaborative Ability to create effective content for specific audiences Attention to detail and a track record of meeting deadlines Communication, interpersonal skills as applied to interaction with coworkers, supervisor, the general public, etc.

sufficient to exchange or convey information and to receive work direction