Digital Marketing Associate - PPC & Analytics Focus

Digital Marketing Associate (PPC & Analytics Focus)

Location: Hybrid from Eden Prairie, MN (Tues–Thurs in-office)

Type: Part-Time (with the intention to transition to Full-Time)

About Magnetic North

Magnetic North is a tight-knit, values-driven digital marketing agency where curiosity is celebrated, collaboration is natural, and great ideas come from every corner of the room. We believe relationships come first, integrity guides our decisions, and the health and wellbeing of our team matter. Because we're a small and growing company, every team member makes a meaningful impact. We challenge each other, support each other, and genuinely have fun together.

If you're someone with the confidence and charisma to build genuine client relationships, who loves uncovering the why behind every challenge, and who thrives on the analytical side of marketing, you’ll fit right in.

The Opportunity

Our Digital Marketing Associate (PPC & Analytics Focus) position is designed for someone who wants a well-rounded digital marketing experience but has a special interest in performance marketing, data analysis, and measurable results. You’ll work on accounts that are heavier in PPC (Google Ads), reporting, and strategy evaluation while still gaining hands-on experience across all our services including SEO, email, website optimization, social media, and content.

During your first 6 months, you’ll dive deep into:

• Our marketing processes
• Our analytics tools
• How Magnetic North approaches client relationships
• Understanding your clients’ goals, industries, and data patterns

As you develop confidence and mastery, you’ll have the opportunity to grow into account ownership while supported by teammates who want to see you succeed.

What You’ll Do

You’ll support and eventually own the implementation of digital marketing strategies across a wide range of clients and industries. Responsibilities include:

Analytics & Performance

• Assist in analyzing performance data (PPC campaigns, website traffic, conversions, and funnel metrics) to shape ongoing marketing strategies.
• Measure and report on digital marketing campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Assist in evaluating results against KPIs and ROI targets, offering clear insights and recommendations.
• Use marketing analytics tools (GA4, Looker Studio, ad platform dashboards, etc.) to extract meaningful trends.

Paid Media Execution

• Assist in strategy execution for PPC campaigns across Google, Meta, and LinkedIn.
• Optimize ad copy, targeting, creative assets, and landing pages for improved performance.

SEO & Web Optimization

• Optimize landing pages and website content for search performance and paid conversions. We primarily work in WordPress, Shopify, and Magento.
• Support SEO initiatives through keyword research, content recommendations, on-page updates, and site architecture improvements.

Content & Campaigns

• Collaborate with coworkers to develop creative, insight-driven campaign concepts.
• Support content creation for client websites, blogs, and social channels.
• Help build email marketing campaigns by writing compelling copy, mapping messages to the customer journey, and optimizing for engagement and conversions.

Client Collaboration

• Support strategy development in collaboration with team leads
• Confidently communicate data insights and strategic recommendations during client meetings.
• Build strong relationships rooted in curiosity, transparency, and genuine partnership.

What We’re Looking For

• A curious problem-solver who likes asking “why” and thrives on learning
• Strong communicator who’s confident talking to clients and translating data into plain language
• Strong analytical mindset, specifically enjoying the paid media side of marketing
• Comfort working in spreadsheets and dashboards; you love data, but you make it approachable
• Detail-oriented, self-directed, organized, and you follow through
• Ability to manage deadlines and thrive in a fast-moving team environment
• BS/BA in Marketing, Business, Communications, Analytics, or related field
• Proven experience in digital marketing, account coordination, analytics, or PPC (internships welcome)

Bonus if you have

• Experience in Google Ads, Google Analytics, Looker Studio, or SEO platforms like SEMrush
• Experience in client + customer service or account management
• Basic familiarity with website content updates or CMS platforms

Why You’ll Love Working at Magnetic North

We live our values — seriously.

Our culture is built on genuine relationships, curiosity that fuels better ideas, integrity in every decision, a belief that your health matters, and teamwork without internal competition.

Your voice matters here.

You won’t be a cog in the wheel. Every team member is invited to contribute ideas, ask questions, and shape the work we do. Your ideas will be heard, and your impact will be felt.

Small team, big opportunity.

At Magnetic North, you’re not lost in a crowd — your contributions truly make a difference. We rely on each other to level up, support one another, and grow as a team.

A career path tailored to you.

As you gain experience, you’ll be encouraged to explore what excites you, try new things, and shape a role that fits your strengths and interests.

And yes… we genuinely have fun together.

From group outings and celebrations to collaboration sessions and everyday laughter, we enjoy the work and the people we do it with.