Senior Manager, Marketing Operations

Litera is a leader in legal tech innovation, on a mission to transform the legal profession with AI-forward solutions. The Senior Manager, Marketing Operations is responsible for optimizing marketing performance and driving scalable growth across the marketing organization by overseeing the marketing technology stack, data infrastructure, and campaign operations.

Responsibilities

• Own the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, and ABM platforms) and work to continuously improve existing integrations and workflows between systems.
• Evaluate, implement, and optimize tools that increase marketing efficiency and effectiveness.
• Ensure data integrity, governance, and system integrations that support end-to-end funnel visibility.
• Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices.
• Collaborate with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes to ensure fast and accurate handoff to Sales.
• Define funnel stages and operational SLAs in partnership with Sales and Revenue Operations.
• Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
• Provide insights on conversion rates, targeting, segmentation, and channel performance.
• Own the accuracy and alignment of marketing KPIs across the organization.
• Develop scalable processes for execution, QA, compliance, and reporting.
• Implement documentation, standards, and workflows that strengthen campaign production across global teams.
• Drive continuous improvement through experimentation and operational best practices like use of AI and uncovering opportunities for scaled automation and efficiencies.
• Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
• Mentor, coach, and develop members of the marketing operations team.

Skills

• 7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
• Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools.
• Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
• Analytical mindset with the ability to translate data into actionable insights.
• Experience managing and developing teams.
• Experience in SaaS, technology, or other B2B environments.
• Familiarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPs.
• SQL literacy or experience working with data teams.

Benefits

• Health insurance
• Retirement savings plans
• Generous paid time off
• Supportive work-life balance
• Dental insurance
• Vision insurance
• 401(k) with company contribution
• Incentive and recognition programs

Company Overview

• Litera is a legaltech firm that provides of document lifecycle and transaction management solutions. It was founded in 2001, and is headquartered in Chicago, Illinois, USA, with a workforce of 501-1000 employees. Its website is http://www.litera.com.