Marketing Program Specialist

• 12 month contract + possible extensions
• Hybrid 2x per week in Toronto
• Pay: $23/hr T4

Must Haves

• 2–3 years of direct experience in marketing coordination, campaign/program management, or marketing analytics/reporting roles (co-ops and internships included)
• Proven reporting & analytics experience with intermediate-to-advanced Excel and the ability to turn raw data into clear, compelling narratives and actionable recommendations that drive decisions
• Hands-on project/program management experience creating detailed workback schedules, owning timelines, and coordinating deliverables across multiple teams
• Demonstrated success influencing stakeholders with data-driven storytelling – you don’t just report numbers, you explain what they mean and what should be done next
• Solid understanding of end-to-end marketing campaign execution (brief → creative development → asset trafficking → rollout)
• Strong multitasking and collaboration skills in a large-scale, matrixed environment
• High attention to detail with a sharp eye for marketing assets and customer experience

Nice to Haves

• Experience in CPG marketing or large-scale retail (preference for enterprise environments over small startups/agencies)
• Familiarity with ecommerce platforms and digital campaign execution
• Experience building or improving marketing dashboards (Power BI, Tableau, Google Data Studio)
• Exposure to trafficking creative assets and managing agency/partner relationships

Job Description

Insight Global is seeking a Marketing Program Specialist who combines strong marketing/project coordination experience with real analytics muscle for a leading Canadian retailer.

Reporting to the Senior Manager, you will own program timelines and workback schedules, deliver insightful performance reporting, and translate data into powerful stories and recommendations that shape campaign strategy. This is not a creative/design role – we need someone who has lived in marketing operations, reporting, and cross-functional coordination and can confidently connect the dots between numbers and action.

You’ll partner daily with digital, creative, and ecommerce teams to traffic assets and keep complex programs on track in a fast-moving, large-scale retail environment. Ideal candidates bring 2–3 years of tangible, relevant experience (including co-ops) and a proven ability to influence with data. CPG or large retail backgrounds strongly preferred.

We're looking for candidates with tangible experience that directly translates into the role's core responsibilities - for instance, Hitika's experience was quite generic and broad. Candidates from purely creative roles (e.g., ACD, Graphic Designer) will not be a fit for this specific position, as our most recent review included a resume heavily focused on a Creative Design Associate background.