Email Marketing Specialist

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents.

Our multi‑brand and omni‑channel approach includes our own insurance carrier, insurance brands, and partner brands.

Position

Summary The Salesforce CRM Email Marketing Specialist supports the execution, optimization, and day‑to‑day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role helps deliver targeted, data‑driven communications that deepen customer engagement, improve retention, and drive measurable business outcomes. Key Responsibilities

CRM Operations & Data Management Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem. Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues. Build and refine customer segments to enable personalized communications.

Campaign Execution

Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels. Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution. Set up tagging, triggers, and basic automation within the CRM platform.

Reporting & Optimization Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager. Support A/B testing and post‑campaign analysis to identify areas for improvement. Maintain dashboards and weekly/monthly reporting.

Cross‑Functi