Multi-channel Marketing Project Manager

Hybrid - Occasional on site for meetings.

Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions.

This role leads omni-channel marketing initiatives to help drive business results for our client and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives.

Top 3 Required Skills/Experience –

• Experience in business-to-business and consumer multi-channel marketing strategy
• Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
• Experience in project management and development and execution of marketing plans is required.

Required Skills/Experience – The rest of the required skills/experience. Include:

• Experience in Multi-channel marketing
• Familiarity with CRM Lifecycle
• Ability to work effectively in a team environment.
• Strong organizational, planning, analytical, presentation and communication skills.
• Ability to identify customer insights that drive behavior change.
• Ability to lead and coordinate work groups.
• Ability to present solutions and ideas for unique challenges.
• Other related skills and/or abilities may be required to perform this job.

Education/Certifications – Include

• Bachelor's Degree in related field required.
• Minimum of five (5) years' experience in related field.
• Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
• Manage omni-channel marketing projects to target specific audience segments.
• Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
• Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.

Company DescriptionG-TECH is a WBENC-certified, women-owned recruitment and staffing firm with over 30 years of expertise in Engineering, IT, and Professional sectors. We partner with Fortune 100 corporations and mid-sized businesses, delivering top-tier talent that fuels innovation. Specializing in contingent staffing, direct placements, and project-based assignments, we craft customized workforce solutions that align with your unique business needs. At G-TECH, we bridge the gap between exceptional professionals and leading organizations, ensuring the right talent powers your success.