Marketing Operations Director- Digital Campaign

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. The Marketing Operations Director- Digital Campaign is responsible for ensuring and aligning on best-in-class campaign operations, processes, and procedures, driving increased campaign performance through strategic insights and project management.

Responsibilities

• Develops and leads projects that optimize and automate campaign operations, processes and procedures.
• Partners with business-unit specific marketing management, member communications, B2B communications, and the Marketing Planning & Strategy team to implement large scale projects and process changes.
• Assesses data to identify opportunities and provide insights for new strategies/initiations to drive increased campaign performance.
• Provides recommendations and creates compelling business cases to improve campaign performance.
• Stays up to date on industry best practices, new trends and technologies, and platform updates to identify test/beta opportunities, new technology and trends.
• Builds long term strategy, road map and business cases for investments in campaign management and optimization to drive long term impact for the business.
• Creates and maintains repeatable processes, workflows, best practice guidelines and playbooks.
• Manages change management and cross functional communications including communicating with the stakeholder, keeping track of timelines, objectives, and accomplishments with a wide range of stakeholders.
• Helps implement operational campaign performance standard and establishes processes for tracking & measurement of those standards.
• Assists with the development of annual departmental budget and tracks monthly year-to-date budget status.
• Works cross-functionally within the Chief Growth Office (CGO) and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations and project executions.
• Leads RFP initiatives (creative, multimedia, etc.).

Skills

• Requires a BA/BS degree and a minimum of 7 years of related experience; or any combination of education and experience, which would provide an equivalent background.
• Experience in Salesforce Marketing Cloud (SFMC) including journey building, automation studio, data extensions, segmentation, and campaign orchestration strongly preferred.
• Strong Salesforce CRM (SFDC) understanding—lead/contact management, campaign structures, attribution, and data integration between SFDC + SFMC strongly preferred.
• Ability to optimize and automate marketing operations, including building scalable workflows, QA processes, and repeatable campaign execution frameworks strongly preferred.
• Experience defining and implementing campaign performance standards, KPI frameworks, and measurement methodologies across channels strongly preferred.
• MarTech innovation mindset—evaluating emerging SFMC features, AI/automation capabilities, beta programs, and new tools to improve performance and efficiency preferred.
• Cross-functional leadership with proven experience partnering with marketing, data, product, and technical teams to manage integrations, troubleshoot, and drive platform and process enhancements preferred.
• Strong project & change management skills, including roadmap development, stakeholder communication, and rollout of new processes or capabilities strongly preferred.
• Capability to develop long-term operational strategy, including technology investments, resource planning, and future-state architecture for campaign optimization preferred.
• Exceptional communication & documentation abilities, including playbooks, SOPs, best practices, and executive-ready presentations preferred.
• Ability to balance deep operational understanding with executive influence/communication—investigating details, project stewardship, creating robust project/business cases, and presenting clear strategic updates and guidance to leadership and key stakeholders preferred.

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Merit increases
• Paid holidays
• Paid Time Off
• Incentive bonus programs
• Medical
• Dental
• Vision
• Short and long term disability benefits
• Stock purchase plan
• Life insurance
• Wellness programs
• Financial education resources

Company Overview

• Elevance Health is an integrated whole-health approach to help people in health journey and address their full range of needs. It was founded in 1944, and is headquartered in Indianapolis, Indiana, USA, with a workforce of 10001+ employees. Its website is https://www.elevancehealth.com.

Company H1B Sponsorship

• Elevance Health has a track record of offering H1B sponsorships, with 375 in 2025, 606 in 2024, 660 in 2023, 222 in 2022. Please note that this does not guarantee sponsorship for this specific role.