Director, Customer Marketing - Mass

About Us

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci, TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.

About the Position

The Director, Customer Marketing – Mass is responsible for leading retailer-specific activation strategy and execution across major Mass accounts, including Walmart and Target. This role translates brand, product, and category strategies into customized customer plans - ensuring new products, seasonal programs, and core initiatives show up in ways that align with the unique shopper behavior, merchandising approaches, and marketing ecosystems of high-volume Mass retailers.

As a senior leader overseeing a small team, this role serves as a critical connector between Sales, Marketing, Product, RGM, Category/Insights, Supply/Operations, and Performance Marketing. The Director will ensure all customer plans are insight-led, commercially strong, and fully executable across in-store, digital, and omnichannel touchpoints. Responsibilities include customer sell-in strategy, annual and seasonal planning, asset and content needs, creative briefing, and end-to-end program development for assigned Mass accounts.

This position requires deep customer fluency, strong analytical capabilities, cross-functional leadership, and the ability to turn data and insights into compelling narratives and activation plans that deliver measurable impact at scale.

Responsibilities

• Retailer Strategy & Leadership
• Set the long-term marketing and activation strategy for Walmart and Target, defining growth priorities, investment focus areas, and strategic bets.
• Lead, coach, and develop a high-performing Mass Customer Marketing team; set clear priorities, elevate capability, and drive operating excellence.
• Customer Sell-In & Senior Influence
• Shape customer-facing narratives and strategic selling stories that influence senior buyers and support joint business planning with Sales leadership.
• Translate brand, product, and category strategies into high-impact customer plans that guide Sales and unlock incremental merchandising, programs, and support.
• Program & Investment Leadership
• Oversee all Mass programs across in-store, digital, and omnichannel—setting strategic direction and ensuring alignment to brand and customer priorities.
• Partner with Performance Marketing to align Mass investment strategy across RMN, paid media, and digital activations, with a focus on ROI and scalability.
• Cross-Functional Partnership & Alignment
• Influence senior partners across Marketing, Product, RGM, Finance, Supply Chain, and Insights to ensure Mass needs shape upstream planning and resourcing.
• Lead cross-functional alignment and decision-making for new product launches, seasonal programs, and customer-specific initiatives.
• Insights, Performance & Optimization
• Own the business learning agenda for Walmart and Target - leveraging shopper, category, and performance insights to guide strategy and investment decisions.
• Drive post-program and post-launch performance reviews at a strategic level, delivering recommendations that shape broader Mass plans and future-year strategies.
• Operational Leadership & Excellence
• Oversee timelines, processes, team workflows, and cross-functional coordination to ensure flawless execution and strategic prioritization across all Mass accounts.
• Drive operational discipline across the Mass Customer Marketing team - establishing clear ways of working, improving efficiency, and ensuring retailer needs are met with excellence and consistency.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10–12+ years of progressive experience in Customer Marketing, Shopper Marketing, Category/Brand Management, or related CPG commercial roles.
• Deep experience supporting Mass retailers - Walmart and/or Target strongly preferred.
• Proven leadership experience with a track record of coaching, mentoring, and developing high-performing teams.
• Strong strategic thinking skills with the ability to set long-term retailer strategies and influence cross-functional direction.
• Exceptional storytelling and communication skills with experience presenting to senior-level internal teams and retail partners.
• Expert at translating insights and data into clear customer strategies, selling stories, and activation recommendations.
• Highly skilled in cross-functional influence across Sales, Marketing, Product, RGM, Finance, and Supply/Operations.
• Strong understanding of omnichannel activation, digital shelf fundamentals, and partnership with RMN/performance marketing teams.
• Highly organized, proactive, and effective operating in a fast-paced, matrixed environment managing multiple priorities and stakeholders.

Environmental Factors

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.

This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.

What we offer

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office