Social Media Manager

Location: On-site

Reports To: Director of Social & Acquisition / VP of Marketing & Ecomm

Type: Full-Time

About Us

Avara is a dynamic and innovative company dedicated to creating a sense of community through the shared love of fun, accessible, curated fashion that will inspire women to feel authentically confident. Avara creates and curates a line of women's clothing and accessories that come with compliments guaranteed!

Avara was founded in 2018 by a mother, Emily Wickard, who after spending 20 years in Corporate Finance, decided to take a leap of faith and start her own clothing brand. Since its humble beginnings in Emily's home, Avara has grown exponentially, with "Avaraistas" in every state and over 130,000 satisfied customers. In 2023, Avara was recognized as the #1 fastest growing privately held eCommerce company in the country by Inc Magazine.

Our goal is to be the go-to brand for fun, accessible fashion that allows women to celebrate all of life’s moments with confidence and joy.

Job Overview

We’re looking for a Social Media Manager who will primarily lead and run our CEO’s social media presence while also overseeing the strategic direction of our brand accounts. This role is the driving force behind the CEO’s voice, visibility, and thought leadership online—creating a strong, influential founder-led social presence that fuels brand credibility and growth. You will manage day-to-day content creation for the CEO, guide the brand’s social direction, and ensure both channels work together in a cohesive, high-impact way.

Key Responsibilities

Social Media Ownership

• Serve as the primary owner of the CEO’s social media channels—managing strategy, content planning, creation, publishing, and optimization.
• Oversee high-level direction for the brand social accounts, partnering with the Social Media Coordinator for execution.
• Launch and grow brand TikTok account
• Maintain consistent content themes, brand alignment, and differentiated voices between CEO and brand accounts.

Content Strategy & Creation

• Develop and execute a robust, platform-specific content calendar for the CEO, with a strong focus on storytelling, behind-the-scenes content, industry POV, and thought leadership.
• Create overall content direction for brand channels and ensure alignment with marketing initiatives.
• Tailor strategies for each platform (Instagram, Facebook, TikTok, LinkedIn, Pinterest, Threads, etc.) based on audience behavior and trends.
• Collaborate with the copywriter to develop compelling captions, hooks, and CTAs for both the CEO and brand accounts.
• Ideate content concepts, provide creative direction, and ensure flawless end-to-end execution.

Engagement, Growth & Performance

• Drive engagement, follower growth, reach, and acquisition for the CEO’s account, while supporting growth programs for the brand.
• Cultivate relationships with affiliates, influencers, ambassadors, and community members to support visibility and partnership opportunities.
• Own content boosting for brand and CEO in partnership with Paid Specialist

Analytics & Optimization

• Monitor and analyze performance across CEO and brand channels; use insights to refine strategies and inform decision-making.
• Stay current on platform updates, cultural trends, and algorithm shifts to proactively evolve the content approach.
• Propose and implement new ideas to accelerate growth.
• Establish and maintain a clear, consistent reporting cadence.

Collaboration

• Partner with marketing, design, and e-commerce teams to align content with product launches, brand moments, and campaigns.
• Support influencer and UGC initiatives by coordinating content and facilitating reposts.
• Work closely with the Founder/CEO to streamline content workflow, approvals, and filming opportunities.

Qualifications

• 3–5 years of experience in social media management, ideally within fashion, beauty, lifestyle e-commerce, or other fast-paced industries.
• Deep expertise in platform-specific strategies, especially Instagram Reels, TikTok, and LinkedIn.
• Exceptional writing, editing, communication, and storytelling capabilities.
• Proficiency with content creation tools (e.g., Figma, Asana, CapCut).
• Strong project management skills with impeccable organization.
• Passion for fashion, digital culture, and developing strong founder-led content narratives.

Why You’ll Love Working Here

• High impact: You’ll play a crucial role in scaling our paid efforts across major platforms.
• Creative energy: Work with a talented in-house team + agency creatives to bring our brand to life.
• Built-in structure: With so many asset and campaign moving parts, your organizational talent will shine.
• Growth-focused: As we grow, you’ll grow—your role and daily responsibilities will evolve with us.